SwiftEdge performance
Every cost from landed goods to the Shopify subscription, in Australian dollars.
Market
Period
Custom
Where the money goes
Where the orders come from
Per unit sold
Averaged across the period.
Mix
What was sold and how it was paid for.
What the paid channels cost
Spend for the same period, against the orders each channel is credited with. Agency fees are pro‑rata‑ed across the days in the period.
Charts
Custom
Show by
Revenue by day
Net revenue, after GST and discounts, before any costs.
Profit by day
Revenue less landed cost, fees, Meta, Google and subscriptions. The line is break even, so bars below it are days that cost more than they made.
Who is buying
Assumptions behind these figures
The inputs this report is built on. Change one to test a scenario; it affects your screen only and resets on reload.
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